Online adults aged 18-34 are most likely to follow a brand via social networking (95%). (Source: MarketingSherpa) Think about your audience and where they are most likely to follow your brand.

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use social media to increase brand engagement and win new customers.

Visual content is 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)

The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00-1:00 p.m. on Saturdays and Sundays and 1:00-4:00 p.m. on Thursdays and Fridays. (Source: HubSpot)