A recruiter typically refrains from disclosing their client’s name in an initial outreach to a potential candidate for a few key reasons. First, it helps protect the confidentiality of the hiring company’s recruitment efforts, especially if the role is sensitive or if the company wishes to avoid public awareness of their hiring needs. Second, it ensures that candidates interested in learning more engage with the recruiter directly, allowing the recruiter to evaluate the candidate’s qualifications, expectations, and fit before providing detailed information.

However, once an initial dialog is established with the recruiter, it is standard practice to share the company name along with more specifics about the role. This transparency at the appropriate stage helps build trust with the candidate, enabling a more informed and engaged discussion about the opportunity.